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Some product ideas go through months of research, testing, and market analysis. Others get sent straight to Dan. Dan has been part of my scuba career for years. About four years ago I had the privilege of assisting him with his Open Water certification. Dan is an incomplete quadriplegic and a proud diver through LifeWaters, proving that the ocean doesn't care about limitations… only attitude.
Since then, whenever a new Disgruntled Divers design is in the works, Dan gets a preview. His response is almost always the same. “That’s Hot.” No long review. No design critique. Just two words. So naturally it became official. This sticker is now the Dan McGuire Badge of Approval. If you see it on a design, it means the shirt passed the only review process that really matters. Dan looked at it. Dan approved it. And as always… That’s Hot!
Some product ideas go through months of research, testing, and market analysis. Others get sent straight to Dan. Dan has been part of my scuba career for years. About four years ago I had the privilege of assisting him with his Open Water certification. Dan is an incomplete quadriplegic and a proud diver through LifeWaters, proving that the ocean doesn't care about limitations… only attitude.
Since then, whenever a new Disgruntled Divers design is in the works, Dan gets a preview. His response is almost always the same. “That’s Hot.” No long review. No design critique. Just two words. So naturally it became official. This sticker is now the Dan McGuire Badge of Approval. If you see it on a design, it means the shirt passed the only review process that really matters. Dan looked at it. Dan approved it. And as always… That’s Hot!